Fergie and Candies Say No Deal
After much hoopla about Fergie selling out by cutting a $4 million deal to plug Candies in new songs, reps for both parties say it ain’t so.
Representatives for Fergie and Candie’s are denying a Times Online report that the singer will include product placement in upcoming songs, NME.com reports. “She does have a commercial deal with the clothing brand Candie’s, but it has nothing whatsoever to do with the creation of her music,” a spokesperson for the singer explained. Candie’s confirmed that the company “does not have any arrangement with whereby she will incorporate the Candie’s brand into her lyrics.”
Hmmm, that’s interesting, since an executive at her record label Interscope was quoted as saying:
“With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan. “Candie’s will reach teens, but it has no say over exactly what Fergie will sing, or when. Fans might think she is just singing about candy. But it’s got to work in the song. Fergie does not sing jingles.”
We’ll be listening.
POSTED BY: Lexie
Related Posts
DROP A COMMENT BELOW
[...] Fergie’s 4 million Candies deal goes down the drain. - BSC [...]