Calvin Klein Snags Eva Mendes For Their Underwear Campaign
Calvin Klein got lucky with Eva Mendes…they snagged her for two campaigns with them. An underwear line and a fragrance line. Eva says she has always been a fan of Calvin Klein since she modeled their underwear back in the 90’s with Mark Wahlberg.
“I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don’t see the [panty] lines,” Mendes said.
The ads will start rolling out in September and will be featured in Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, will go internationally in October to five countries: Italy, Spain, China, South Korea and the U.K.
It is being said that the company is moving away from the slender models and working with the more curvaceous models. Eva is curvaceous? I must be blind. She looks amazing to me!
Photo Source: WWD
POSTED BY: Taylor Blue
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