Kid Rock Is Smart, Rebels Against Digital
If you’re heading to iTunes to cop your .mp4 of Kid Rock’s new single “All Summer Long,” don’t waste your time. Sure, not every artist it on iTunes, but never has one been so deliberately against the digital download maven before. Or maybe it’s simply Kid trying to prove a point, stubborn or not.
The move has paid off, and his latest album American Jesus rocketed back into the top 10 from near obscurity (not even in the top 200 after its original #1 debut), a calculated move based on the idea that people would be willing to pay the full album price to own the song. It paid off!
“This whole thing wasn’t some attempt to change the way the industry works or some sh– like that. It was basically me knowing I had a good song, one that people would love when they heard it,” he explained. “I mean, people say iTunes is popular because it’s convenient, but so is McDonald’s — that don’t mean people aren’t still making reservations to go eat at fancy restaurants too.
“I knew the track was solid — it’s got two of the best songs of all time mashed up together [Lynyrd Skynyrd's 'Sweet Home Alabama' and Warren Zevon's 'Werewolves of London'], it’s got great melodies, so really, my work was done,” he continued. “I knew people would hear it and know I wrote it. They’d know it was real, and there’d be that connection. And that’s what’s missing in music today. I think people don’t believe half the sh– they hear some rapper or some pop girl singing about … but with me, they do. And that’s why people have reacted the way they have to the song.”
Anyone saying the music industry is dead, speak no longer. I’m truly impressed! Reminds me of the days I’d go to a record store as a kid and buy cassette singles at $4-5 a pop.
POSTED BY: DJ Sidekick
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