‘Project Runway’ Host Heidi Klum Unveils Virtual Fashion Collection
Looks like all kinds of celebrities are unveiling fashion lines, and Project Runway host/supermodel Heidi Klum is no exception. She does have an inside scoop from working in the industry for years… Here’s the dish.
Heidi Klum, supemodel and host of Project Runway unveiled her unique and virtual Fall/Winter line by Jordache. Her line ranges from premium denim to chic outerwear and web site Stardoll is offering an exclusive virtual collection.
Heidi told ET, “I’ve met many, many girls that love Stardolls, and they kind of pick different celebrities, singers, actors, both men and women…and then you can dress them up,” says the beauty. She also told ET she is “very excited” about working with Jordache.
She has been working with the company for three years now. They originally called her because they wanted her to shoot their campaign. Later they asked her if she wanted to design something for them and Heidi did a small collection of about twenty items which included jeans, top and a leather jacket. Now she has been immortalized by Stardoll’s.
Stardoll’s more than 20 million users can experience the virtual Heidi Klum collection and dress their personalized stars with the latest styles.
Way to go, Heidi! Jordache isn’t exactly the biggest name on the block anymore, but maybe she’ll put them back on the map.
Photo & Source: realitytvmagazine
POSTED BY: Eva Elise
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