Sienna Miller debuted her new fashion line, Twenty8Twelve, last month at London Fashion Week.   She and sister Savannah founded the line in 2007.    Sienna recently commented on her new venture:

I think people think I’m more fashion-y than I actually am as a person. I don’t have a stylist. I don’t plan outfits. It’s quite thrown together and I often look quite disheveled. But I think clothes and bright colors can definitely affect the mood, the way you feel. But working with my sister is wonderful because I don’t get to spend enough time with her. She’s a proper designer with a first in design from St. Martin’s. When she was studying, I’d kind of get involved and say, ‘What about making this shorter or this longer, or taking this in here?’ So it was a very organic thing for us to do. Obviously my involvement helps draw attention to the label, but my passion is acting. But we have a really great time doing it.

Sienna sounds a bit misguided here.  Her involvement does, in fact, draw attention to the label, but not for the reason she thinks.  It’s exactly BECAUSE she “often looks quite disheveled” that people are interested to see what the hell kind of design’s she’d come up with.   Her “proper designer” of a sister must be horrified every time Sienna goes out in public!

[ Images by WENN ]

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