Justin Timberlake is launching a new business venture:  tequila maker.

Timberlake’s hooch, named 901,  will be available in stores in May.  It has been in development for over two years.

His publicist explains the product’s name:

“901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown,” says the singer’s spokesperson, referring to the area code for Memphis, where Timberlake grew up.

Lucky consumers in New York, Los Angeles, Las Vegas and St. Louis get first dibs on the new liquor.

[ Images by WENN ]

DROP A COMMENT BELOW