Emma Watson has really grown up from her Harry Potter days. Well the Harry Potter that I remember her in. She was just a little kid back when they first started. And now Burberry has decided to choose her for their Fall Campaign. The creative director Christopher Bailey tells why…

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge.”

I love the edge that she is showing. It’s sure to start looking good for the younger kids too. I know that if you can tap into that market you can really succeed. And I think they picked a great person to represent them. I can’t wait to see what the whole campaign looks like.

Photo Source: People

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