The economy is taking it’s toll on many fashion labels and brands. Jennifer Lopez and her business team are shutting down production on the Sweetface line she has been heading for 6 years. Her current 2009 spring/summer line is the last fashion to be sold under that name for the forseeable future. Official company word is that it will relaunch with a new vision but at this time, there is no time table for that to happen. These celebrity lines are great training grounds for future designers so in that sense, it’s a shame to see it go, but truthfully this line wasn’t anything innovative or creative.

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