Elle magazine has been working hard at being in second place for a long time, but in the first half of this year, they’ve finally pulled ahead of  Vogue magazine in the number of advertising pages.

“The most recent six issues of the Robbie Myers-led publication held 970 advertising pages, a 22% decline year-to-year, compared to Vogue’s 956 pages, a 32% decline.”

While it may not seem like a big deal (and 900+ pages of advertising to wade thru!) it is huge in the fashion industry if Elle can stay on top of Vogue. Some think this could signal the end of Anna Wintour’s long reign of fashion terror. If this continues to be true during the September Fall Fashion issue – where the real bulk of the money is spent, then it’s time for the powers that be at Vogue to regroup.

I think it’s early to call for a funeral for Wintour as editor – especially with the upcoming documentary ‘The September Issue’ – which is all about her and the magazine. There is still a lot of interest in her personally and the idealized version Vogue sells. It does however, show that there are some sizable cracks in the stylish armor.

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