In a strange new marketing move, 15 minutes of Avatar will be screened in theaters (in 3D) for free on August 21st 2009. At Comic-Con James Cameron made the announcement:

We’re going to do something unprecedented. It’s a social marketing experiment. We’re going to take over as many IMAX 3D theaters and other select 3D theaters worldwide on August 21 and we’re going to let an international global audience come see 15 minutes of Avatar for free. It’s going to be Avatar day.

Sounds like an interesting idea, I wonder how long the lines will be for only 15 minutes of footage? What a great way to get people excited about the December release.

Source: /film

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