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Sean John Officially Unveils New Collection, Logo

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P. Diddy (Sean Combs, Puff Daddy, Diddy, whatever his name is these days) celebrated New York’s Fashion’s Night Out with a par-tay at the Sean John store on 5th Avenue.  Decked out in a rather shockingly purple ensemble, he Tweeted:

“The sean john store is off the chain!!!! Fashions night out!!! Thank you for your support”

Part of the celebration was the official launch of the new Sean John logo, as well as a preview of the Spring 2010 collection.  However, this is sort of anticlimactic considering Diddy himself leaked them both on his blog last month.

There is only one word for the new logo, by the way, and that is BORING.  You can see it on the poster below.  It’s clean, but it has no personality.  The previous signature logo was unique and quickly identifiable.  This one could be a logo for anything from a fashion line to a bank to an appliance.   I could have done better than that!

[ Images by WENN.com ]

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