Disney Plans for Future With ‘Keychest’ Multi-Platform Releases
Disney is planning for the future technology wise, planning to release future projects in multiple platform format with a little something called ‘Keychest’.
A Disney initiative that could allow consumers access to a movie on any device imaginable comes not to bury the DVD, but perhaps to prolong its relevancy.
Disney could demonstrate the new technology, code-named Keychest, in as little as two months, and it could be available to consumers next year, a studio insider said Wednesday. Using cloud-computing concepts that could be coupled with physical product, consumers would pay one price for rights to a movie they could play on multiple devices, even simultaneously, if desired.
“Dad has a Zune, Mom has an iPod, there’s a Mac and a PC at home and a Roku box; right now, those devices don’t talk to one another,” the insider said. “We intend to blend those worlds.”
Smart thinking on the part of Disney, technology is moving forward fast. It’s tedious trying to transfer and recode media so it will work on different systems, it will be nice for a cross platform system to be in place for ease of use.
Source: The Hollywood Reporter
POSTED BY: Nick Wolfwood
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