The new animated film Planet 51 has officially been given NASA’s blessing, they’re allowing the film to use the NASA logo and they even sent a copy of the film into orbit on the space station.

The film was launched into space aboard the Space Shuttle Discovery on August 28, 2009, and was transferred to the space station by the astronauts a few days later. The film is now cruising high above Earth at 17,500 miles per hour and orbiting the planet every 90 minutes, which is the exact running time of the movie, so it will make a full Earth orbit as the movie premieres on the ground.

In a joint statement, producers Guy Collins and Ignacio Perez said that, “Planet 51 is a fun film for all the family and one of its strong messages, particularly for children, is to not be afraid of the unknown. That is what NASA has been showing the world for 50 years and I hope that our film will encourage children to increase their understanding of the Universe and NASA’s work.”

This is some serious marketing for the animated film, I certainly hope it’s worth the NASA blessing. If I were an astronaut on the space station I think I might be annoyed that all I have to watch is a random little animated film about space. Marketing truly knows no bounds.

Source: SpaceRef

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