James Cameron‘s new film Avatar has reached the astronomical amount of $617.3 million in its first 10 days of release, and it’s still going strong!

“ Avatar” surprised no one by taking the No. 1 spot on the foreign circuit for the second weekend in a row.

But director James Cameron’s mega-budget epic raised eyebrows with its overseas boxoffice staying power, grossing $145 million — a mere 12% drop from its opening weekend — from 14,844 screens. It did well in its second week in the U.S. as well.

Triple-digit opening grosses usually decline substantially in the ensuing weekend. A drop of less than 50% is considered positive by the industry. Distributor 20th Century Fox said “Avatar’s” relative miniscule decline “is even more impressive given theatre closures in many markets on Dec. 24 and/or Dec. 25.”

The film’s offshore cumulative total stands at $405 million. Worldwide tally clocks in at $617.3 million.

I just saw this movie the other night, and I must say I want to go see it again. This time in IMAX 3D, it was already an amazing experience in regular 3D. James Cameron does it big again. Next stop $1 billion!

Source: The Hollywood Reporter

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