The final season of LOST is just around the corner (SUPER spoilers here) and we are already getting a taste of our sexy Sawyer (Josh Holloway.)  He’s going for round two of  Davidoff Cool Water cologne for the scent’s newest campaign and People got the first look behind the scenes of the shoot.  I personally can’t think of a better guy for the job.  Josh certainly ‘owns’ it on the beach….

“I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity and freshness. That’s what the ocean is to me. The power of Cool is back!  I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity.”

Famed fashion photographer Mikael Jansson captured Josh Holloway on the beaches of Hawaii, right where he belongs. Yum!   Enjoy these WET snaps!

[images Courtesy Davidoff Cool Water]

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