Emma Watson is trying her hand at something new.  She’s got the actress thing down to be sure and she’s even got the student concept down….so, what’s next?  Designing clothing People Tree, a fair-trade clothing range.

Emma dishes on this new concept and how passionate she is about the whole project:

You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?

Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!

So this is not an Emma Watson clothing line?

I didn’t want this collection to be all about me. This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.

How did the collaboration come about?

It was all because my friend, Alex Nicholls, was wearing this great People Tree T-shirt one day, which I liked. He then told me all about the company – he knows Safia and said that I should meet her. He set up an introduction and Safia and I just clicked. A couple of weeks later she got in touch with the idea of a teen range – they were doing older ranges and baby clothes but nothing in between – and asked if I’d like to help put it together. I said yes straight away.

How realistic is it that the Primark generation will buy into this range and concept?

It sounds like a cliché, but we are the future. The earth is ours and will be our children’s, and I think that more than any other generation we are aware of environmental and humanitarian issues. That’s why it’s so great that People Tree is doing something aimed at people of my age – because we do care and we will buy with a conscience. I hope that more companies will follow People Tree’s example.

See all of Emma’s gorgeous People Tree snaps below:

Read the rest of Emma’s interview here.

[images by Andrea Carter-Bowman]

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