Lacoste has added tennis champion Andy Roddick to their roster of famous pitchmen. Roddick’s first photo shoot is for the men’s fragrance ‘Challenge.’ About the pairing, Roddick says:

“I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge. This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.”

The very sexy athlete replaces actor Hayden Christensen as the poster boy for the citrus inspired fragrance.

[image: People Magazine]

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