The celebrity endorsement game grabbed a new player when Leighton Meester signed on as a paid spokesperson for Herbal Essences products. The Gossip Girl actress said:

“My Mom used it, the kind with the clear bottle with the flowers. Now it has a new look and everything is different. I started using it because Charles [her personal hairstylist and Herbal Essences celebrity stylist] uses it.”

She will begin appearing in print ads, on the retailer’s Facebook page and probably a commercial or two.

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