Head & Shoulders loves Pittsburgh Steelers safety, Troy Polamalu’s hair even more than we do.  Those sexy, soft, long locks have been the best marketing campaign they’ve ever had.  Those commercials never get old.  I love ‘em!

Anyhow, after seeing all the “abuse” Polumalu’s hair goes through during a season, H&S decided to insure it.

“They’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season,” Procter & Gamble said in a statement.

Too funny.  But very smart I’d say.  Mostly I am just hoping that Polamalu gets to play the entire season.  That would be a nice change.  He’s not on the cover of Madden this year, so I think we will be okay… Drew Brees on the other hand better watch out!

[image H&S]

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