He’s known for unusual choices in models and his quirky ads but Marc Jacobs has outdone himself.

The designer has picked Helena Bonham Carter for his latest muse, celebrity endorsement deal and face of his new advertising campaign. She will star in his new Fall/Winter 2011 – 2012 ads shot by photographer Juergen Teller.

Teller’s photo of Carter in a pink mermaid-like gown with black pillbox hat above, illustrates the perfect pairing this is.

This isn’t the first time the 45 year-old actress has worn Jacobs. Although she often chooses Vivienne Westwood, she opted for a black and white lace dress from Jacobs for the 2011 SAG Awards and looked fabulous (see those photos here.)

Bonham Carter is a brilliant choice for the line because her individuality and sometimes rather odd style picks line up perfectly with Jacob’s sense of aesthetic.

Often criticized for her style (not me, I love her unique take on the stuffy events!) she managed to land on Vanity Fair’s 2010 best dressed list for “exquisite self-expression”.

Here! Here!

[image: Juergen Teller]

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