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Oh Lola! Dakota Fanning Fronts New Marc Jacobs Fragrance Campaign


Dakota Fanning is the perfectly “seductive and sweet” face of the newest scent by Marc Jacobs, Oh, Lola.

This new fragrance, which features notes of raspberry, frais des bois, pear, magnolia, vanilla, is styled as a “little sister” to the designer’s Lola.  Which is a bit novel and somewhat confusing, because Lola was intended as an “older sister” to his Daisy perfume.  I guess the family is growing?

This is what Jacobs has to say about his new product:

“We recolored the bottle and changed the juice [...] This Lola is more of a Lolita than a Lola, but we weren’t going to call the fragrance Lolita. Lola is more seductive; Oh, Lola is sensual, but she’s sweeter.”

And on his new model:

“When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen ‘The Runaways.’ Dakota was in it, and I know she could be this contemporary Lolita, seductive yet sweet.”

Dakota commented that she was “humbled” to be asked to front the campaign.   Humbled to be asked to pose as a Lolita?  The bottle between her legs just couldn’t be more obvious.

Oh, Lola will launch at Bloomingdale’s this July.

Photos Source: The Huffington Post

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