You don’t need pricy skincare  and unrealistic expectations. Bethenny Frankel believes you just need a quality product that is affordable and that’s where she comes in.

Frankel is launching her own beauty line in partnership with Lotta Luv. Skinnygirl Face & Body Solutions will hit store shelves this fall and Skinnygirl Mommy closer to holiday time.

The 40 year-old reality TV star and business woman tells Women’s Wear Daily that she will give consumers straight talk.

“$150 eye cream is ridiculous and absurd,” Frankel said. “Skin care can be confusing and I want to be straightforward.”

Frankel, who’s currently filming a new season of the BRAVO show Bethenny Ever After, also says she’s not into the hype that surrounds beauty products.

“[Promises like] “you’re going to look like Heidi Klum in two days” or “like you had a face-lift” have always bothered me,” she explained.

“I don’t make false promises. I don’t want people to think in three days they’ll have no cellulite. That’s not going to happen.”

The products will be sold exclusively at Wal-Mart and Frankel says every product she puts her Skinnygirl label on, she uses and she’s intent on making it the best it can be.

“I have no idea how people could just stamp their name on something. I’m obsessed. I use everything, I named every single product. I created the packaging and the logo.”

The woman knows what’s she’s doing. She sold her Skinnygirl cocktail line for a reported $100 million and this new venture could bring in as much as $18 million in the first year.

[image: Dominc Chan/WENN]

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