Jessica Simpson & Zales Team Up For Diamond Collection
There is no stopping Jessica Simpson‘s growing product line. She sells clothes, shoes, handbags, accessories, perfume, luggage and now, in a new deal with Zales, diamond jewelry.
Theo Killion, CEO of Zale Corporation, gushed about the partnership:
“We are thrilled to have Jessica Simpson join the Zale family. This is a partnership of two great brands. Jessica Simpson is an established designer brand with great awareness and millions of fans throughout the world, while Zale is one of the best known names in fine jewelry. We look forward to joining forces to provide our customers with an exciting new line capturing Jessica Simpson’s unique design perspective.”
For her part, Jessica sounds equally excited.
“I have always wanted to design fine jewelry and am very excited to launch a new collection exclusively at Zale. Jewelry is a very personal expression that celebrates who you are and this collection is very much a reflection of who I am. With their expertise in diamonds, Zale is the perfect partner. I can’t wait to bring beautiful diamond jewelry to women and girls everywhere as part of the Jessica Simpson Collection.”
The Diamonds Are A Girl’s Best Friend Collection will range in price from $79.99 to $999, and will be available in stores in October – just in time for the holiday season. Imagine that.
This new venture is likely to push her fashion empire above $1 billion. That’s “billion” with a “b”.
Click through to take a peek at one of the pieces in the collection – a white gold heart pendant whose design was inspired by Jessica’s own handwriting.
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