Karl Lagerfeld can’t help but put his signature stamp on everything.
The famous designer of Chanel, photographer and artist turned his stylish eye to the Diet Coke bottle and he redefines the image.
Part of the 2011 ‘Love it Light’ campaign, the three new bottles are black and white with fuschia pink accents – none of the red and silver that we are familiar with. Lagerfeld has done a successful redesign limited edition last year as well (see that here.)
“I love this bottle but it’s time for a new one. Actually I want to do three bottles,” he said about the first time in 2010.
“I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration,” Lagerfeld continued.
“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”
The designer has said he lost over 90 pounds in 2001 by drinking only Diet Coke and eating steamed vegetables.
The Diet Coke Limited Edition Collection by Karl Lagerfeld will be available individually or set in an exclusive prism-shaped collector’s box, also created by Lagerfeld. starting in June.
[image: Style Frizz]
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