Paramount Pictures is keeping the critics from seeing G.I. Joe early.
“G.I. Joe: The Rise of Cobra” opens Friday, but Paramount Pictures isn’t screening the blockbuster for critics beforehand. Only a select few writers from blogs and movie Web sites have seen it for review - such as Harry Knowles, the self-professed “Head Geek” from Ain’t It Cool News - and their opinions have been mostly positive.
Instead, the studio says it’s intentionally aiming the movie at the heartland, at cities and audiences outside the entertainment vortexes of New York and Los Angeles. Paramount held a screening Friday for 1,000 military service members and their families at Andrews Air Force Base; it’s also focusing marketing efforts in places like Kansas City, Charlotte, N.C., and Columbus, Ohio.
While appealing to a sense of patriotism nationwide, the plan also is inspired by the disparity that existed between the critical trashing “Transformers: Rise of the Fallen” received and the massive crowds it drew at the box office.
This just proves that they know the movie is bad, but regardless it’s going to make a lot of money. I used to like G.I. Joe as a kid, so I’m inexorably drawn to it.
Source: Variety
POSTED BY:
Nick Wolfwood
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