

James Cameron is beyond just being onboard for the 3D revolution, he wants to lead the way with his upcoming 3D film Avatar. He’s helping Panasonic sell their brand new 3D HDTVs.
James Cameron is taking his 3-D mission beyond the multiplexes, aiming to get a toehold in American homes with 3-D TVs and Blu-Ray players in a partnership withPanasonic while tubthumping his ”Avatar” pic.
The manufacturer has been named exclusive audiovisual partner for the 3-D film and will promote it along with several of its upcoming products, including its Full HD 3-D technology, in a global advertising campaign.
A truck tour showing a clip from the film on a 103-inch 3-D HDTV will be part of the promo push.
“Any attention to 3-D is good,” said Eisuke Tsuyuzaki, chief technology officer of Panasonic. “A tie-in with a landmark movie sends a strong message not only to consumers but to the industry in general.”
Panasonic is betting big on 3-D’s future in homes. The company has established a division to help studios develop 3-D Blu-ray technology and is investing heavily in home electronics to take advantage of those features.
Will this new technology be a hit? Will all those people who just got HDTVs (including myself) want to shell out another $1000 so they can watch movies in 3D? I think the answer is yes, but only over the next few years. What do you think?
Source: Variety
POSTED BY:
Nick Wolfwood
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