Kim, Khloe & Kourtney Launch The Kardashian Kollection For Sears
It seems that not a week goes by without one of the Sisters Kardashian - Kim, Khloe and Kourtney – promoting some product or another. Now that Kim’s wedding is behind them, they’ve turned their attention to their new line of clothing and accessories with retailer Sears: The Kardashian Kollection.
The line launched on Tuesday, and in honor of the new venture, Kourtney Kardashian posted her favorite images from the ad campaign on her blog. The campaign was shot by Annie Leibovitz, but if you didn’t know that, you’d think perhaps it was done by the same photographer as their family Christmas portrait. It has the same Kardashian family signature look about it: totally affected, quasi-sophistication. But it’s the obvious digital effects and engineering that really bug me here. For example, since when are Kourtney and Kim anywhere near the same height as Khloe? Why is Kim’s face so obviously Photoshopped? And why did they dress Kourtney in all the worst outfits for these pictures?
My snarkiness aside, it’s likely that this collection will do quite well for Sears. It’s affordable and pretty innocuous; some of the jewelry is actually very cute. They’re trying to draw in a younger, “hipper” customer and this might just be the ticket.
More images from the Kardashian Kollection campaign after the jump.
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