Some of us do read Playboy for the articles, and this guy…. is not one of them. But alas, I came across a pretty good interview with the producer who’s maintained his relevancy through his style contributions (even if his N.E.R.D. career took a blow in 2008). Pharrell Williams never stops being cool.
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What happens when two Virginia natives who’ve made a career history of topping charts collaborate with a Japanese streetster band? You get a combined effort in the new music video for “Work That” by The Teryaki Boyz featuring Pharrell and Chris Brown.
While this song is unlikely to make any Best of ‘08 lists (ours is hitting the site TOMORROW! - I’ve been frustratedly re-numbering things all afternoon), it just might make some in the line of music videos. Ever wanted to see rows of ethnically-devoid rear ends moving to the beat of a disjointed monotonous dance track? Eccentric as it is, your wish has been granted!
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It’s not as high-tech as it sounds. Quite the opposite really; Pharrell, super-producer and N.E.R.D. frontman, has entered into a contract with Bionic Yarn, a company gaining steam with its patented recycling methods that transform discarded plastic bottles into yarn and other fabric - fabric that’s able to be processed as clothing! Pretty dope, huh?
Pharrell is now part-owner, spokesman, and investor!
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Presenting probably one of the best summer grooves I’ve heard in awhile, this hidden track (found only on the iTunes & UK versions of N.E.R.D.’s phenomenal Seeing Sounds) the video for “My Drive Thru” was produced (and can be seen on) for Converse’s new summer marketing campaign. Featuring flip-book cut-outs of Pharrell, Santogold, and collaborator Julian Casablancas, the video is just as melodic as it is eye-catching.
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Kanye West, N.E.R.D., and Wyclef Jean have been added to the performance bill, promising a more lively ceremony than previous years (any politics-nerds remember Michael McDonald’s snooze-fest?). Also in attendance will be Ed Norton (who’s shooting a documentary on Dem. candidate & future president Senator Barack Obama), Scarlett Johansson, Forest Whittaker, Warren Beatty, Annette Benning, and more. West, who’s no stranger to political gruff (”George Bush does not like black people”) and Pharrell’s nerdy bunch has delved pretty serious into social criticism (”All the girls standing in the line for the bathroom” [referencing a rise in cocaine use among young Hollywood]). I love it.
Be sure to check back next month for pictures & video from the Denver, CO event!
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“‘Candy Shop’ was the first song I wrote with Pharrell. It is one of my favourites on the record. It personifies the mood I was in while making the record – lots of innuendo. You can get so many things in a candy shop!”
– Madonna (who evidently never heard 50 Cent’s song of the same name?) on the inspiration behind her latest album, Hard Candy. TMI, girl!
Photo Source: Bumpshack
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